RAKSHAMASHA by Marria Roslova Revenue

About RAKSHAMASHA by Marria Roslova

RAKSHAMASHA was founded in order to offer an alternative to the drastically outdated common fashion business model via improving the supply system and producing locally, thus having full control over the product quality and significantly reducing the carbon footprint. We support small businesses and operate a flexible manufacturing model, where we can quickly produce and deliver small batches therefore avoiding any wastage. RAKSHAMASHA garments are designed to last and serve the customer faithfully; we use specialist fabrics with polymers and reflective elements to achieve this. We up-cycle PVC banners, nets and other plastic materials often used for promotion, construction and decoration of spaces for events. The accessories provide attachable storage space for personal items and good visibility in the dark. Sustainability is the cornerstone of our brand philosophy and permeates the design process; from the first conceptual sketches through every aspect of a garment's lifespan. Zero Waste technology is implemented and the accessories do not require machine washing or dry cleaning. The collection is equipped with NFC chips in collaboration with a Moscow tech start up. The chips give the customer access to the history of the garment (all the way from plastic waste to an accessory) as well as the RAKSHAMASHA community with special offers and invitations to the brand's events.

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