REAL Insight
Market Research • 
Minneapolis, Minnesota, United States • 21-50 Employees
Company overview
| Headquarters | 807 Broadway St NE, 130, Minneapolis, Minnesota 55413, US |
| Phone number | +16127677616 |
| Website | |
| NAICS | 54191 |
| SIC | 873 |
| Keywords | Packaging, Strategy, Marketing Research, Consumer Packaged Goods, Design, Consumer Insights, Shopper Insights, Innovation, Qualitative Research, Path To Purchase, Intuition, Empathy Building, In-Store Research, Facilitated Sessions, In-Context, In-Home Ethnographies, Mobile/Online Immersions, Consumer Intuition, Package Research |
| Founded | 1989 |
| Employees | 21-50 |
| Socials |
Key Contacts at REAL Insight
Diversity Radio
Founder And Director - Nashiru Momori
Molly Volker
Senior Project Director
Erin Bernaciak
Director Of Research
Michelle Devaughn
Senior Project Director
Tyler Mcgruder
Relationship Development Director
Zachary Duwenhoegger
Project Director
Sarah Morrison
Project Director, Sustainability Expert
Jim Cahill
Owner
Lisa Bue
Director Of Finance & Hr
REAL Insight Email Formats
REAL Insight uses 5 email formats. The most common is {first initial}{last name} (e.g., jdoe@real-insight.us), used 42.1% of the time.
| Format | Example | Percentage |
|---|---|---|
{first initial}{last name} | jdoe@real-insight.us | 89.4% |
{first name}{last name} | johndoe@real-insight.us | 5.3% |
{last name}{last name} | doedoe@insightrealized.com | 5.3% |
About REAL Insight
REAL Insight in an in-context insights agency that specializes in unlocking growth through real connection. We leverage a novel suite of qual solutions including in-store intercepts and shopalongs, in-home ethnographies, mobile immersions, and others. We triangulate the “why” by integrating behaviors, System 1 feelings, and in-depth conversation. Of particular note, our proprietary in-store methods and Win At-Shelf Framework™ make it easy for brands to test prototype products and packaging with real shoppers in real stores. Brands leave understanding what is working and how to optimize. We are truly a one-of-a-kind agency that has been blessed to partner with many of the leading brands in unlocking their toughest challenges and biggest opportunities. Primary Solutions: - Packaging: exploration, optimization, and validation - Innovation: JTBD foundational work, concept prioritization, and TPO optimization - Intuition: Deep consumer work to guide foundational strategy and build empathy - Shopper Insights: To guide shopper strategy and optimize shopper programs
REAL Insight revenue & valuation
| Annual revenue | $500,000 |
| Revenue per employee | $22,000 |
| Estimated valuation?This valuation is estimated based on industry average for the Market Research industry and current estimated revenues | $1,600,000 |
| Total funding | No funding |
Employees by Management Level
Total employees: 21-50
Seniority
Employees
Employees by Department
REAL Insight has 11 employees across 4 departments.
Departments
Number of employees
Funding Data
REAL Insight has never raised funding before.
REAL Insight Tech Stack
Discover the technologies and tools that power REAL Insight's digital infrastructure, from frameworks to analytics platforms.
WordPress plugins
Analytics
JavaScript libraries
JavaScript libraries
Maps
Page builders
Font scripts
Analytics
Webmail
Miscellaneous
Security
Programming languages
Sweden
Mexico
Denmark
Spain
IndiaFrequently asked questions
4.8
40,000 users
