RedFern Applied Revenue

About RedFern Applied

🔹 Commercial Strategy for Medtech Innovators, Entrepreneurs and SMEs. 🔹 At Redfern Applied, we help small to medium medical device companies succeed in Australia and beyond. Whether you're an international company entering the Australian market for the first time, or an Australian medtech business looking to scale globally, RedFern Applied brings the experience, strategy, and networks to help you grow with confidence. Founded by Mark Payne — a former global commercial leader at Novartis, ResMed and ICU Medical — Redfern Applied offers hands-on advisory and execution support across market entry, S&M strategy, and international G2M. 🔹 What We Do🔹 Market Entry & Localisation Australia & APAC launch strategy Regulatory pathway assessments and reimbursement mapping Distributor reviews and sales contracts International Expansion Strategies Export readiness and global GTM planning Clinical and KOL validation frameworks Scaling beyond ANZ into the US, EU, and Southeast Asia Commercial Leadership Interim leadership, sales team setup, pricing and tendering Customer segmentation and hospital access strategy Brand, messaging, and value communication 🔹Why Clients Choose Redfern Applied🔹 Proven Commercial Track Record: 20+ years in global medical devices, with launches in 30+ countries Deep Sector Expertise: Respiratory, sleep, critical care, diagnostics, and digital health Agile and Results-Driven: Strategy + action — from whiteboard to bedside Trusted Network: Access to regulatory, clinical, and sales partners across the region 🔹Based in Sydney, supporting companies across Australia, New Zealand, Asia-Pacific, and global markets.🔹

View contact profiles from RedFern Applied