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About Reform Political Advertising

Our goal is simple: electoral advertising should be regulated so that fact-based claims are accurate. We are not interested in party policy or political arguments, but we are very interested indeed when data, events and identities are manipulated, ignored or invented. Voters agree with us: according to our 2020 YouGov research, 85% of the UK public agree that it is important “that political parties’ adverts do not make false or misleading claims.” Political parties have taken advantage of this lack of regulation. Put another way, politicians know they can lie in advertising, so they do. Our reviews of advertising in the various elections since the 2019 General Election is evidence if it were needed that local and national elections are infected by distortion and falsification. The tide is beginning to turn: Labour, Liberal Democrat, Green and 3 other 2024 London mayor candidates signed up to an ad code we developed to plug the regulatory gap. We've started approaching national parties also ahead of the general election. The Green Party and Plaid Cymru have already signed up. Dishonest political advertising distorts choice and damages democracy and advertising; both deserve better. You can follow us on X @refpoliticalads BlueSky reformpoliticalads.bsky.social Sign up to our newsletter https://reformpoliticaladvertising.org/subscribe/

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