Relatable (Previously What Do You Meme?)

General Manufacturing • Manhattan, New York, United States • 101-200 Employees

Company overview

Headquarters	Manhattan, New York, United States
Websites	relatable.com whatdoyoumeme.com
NAICS	312
SIC	581
Founded	2016
Employees	101-200
Socials

Key Contacts at Relatable (Previously What Do You Meme?)

Justin Berry

Director Of Brand, Trend

Will Ochoa

International Sales Director

Ben Kaplan

Co Founder & Partner

Craig Heyne

Director Of Marketing

Elie Ballas

Co Founder

Amit Bansal

Sr. Director Planning & Analytics

Joe Ninivaggi

Sr. Director, Brand

Jose Luis Bonilla

Associate Director, Warehousing & Logistics

Tom Difazio

Senior Director Of Product Development

Julia Lassen

Art Director

Relatable (Previously What Do You Meme?) Email Formats

Relatable (Previously What Do You Meme?) uses 3 email formats. The most common is {first name} (e.g., john@relatable.com), used 97.2% of the time.

Format	Example	Percentage
{first name}	john@relatable.com	97.2%
{first initial}{last name}	jdoe@relatable.com	1.4%
{first name}.{last name}	john.doe@relatable.com	1.4%

About Relatable (Previously What Do You Meme?)

Co-founded in 2016 by Ben Kaplan, Elie Ballas, and Elliot Tebele in New York City, Relatable is a modern entertainment and consumer product company, primarily in the Toy & Game space, inspired by pop culture and social media. We make products that people can relate to — things that make people feel good, get them to hang out together, and just have a good time. We rebranded from What Do You Meme? to better represent everything we now offer. Beginning with our original breakout hit and #1 Best-Seller What Do You Meme?®, our collection has grown! It now includes over 150 products featuring a wide array of adult party games as well as family-friendly games, wellness, plush, pet products and more. We continue to innovate and are always on the lookout for new opportunities to bring people together to have fun. In short, we design and create products that are ridiculously relatable. We’ve sold millions of products in 45 countries, of which our game products have been localized into 13 languages, and we are honored to be considered the category leader in the party game space. We pride ourselves on knowing how to reach our millennial and Gen-Z consumers with products and content that speaks to them like no other consumer products brand. As we continue to evolve, we look forward to achieving the same in other categories and verticals. Some of our most well-known products include our flagship #1 bestselling party game What Do You Meme?, other TikTok-famous games like Buzzed, Let’s Get Deep, Incoherent, New Phone who Dis?, Who Killed Mia?, as well as viral hit lifestyle products like the Menstruation Crustacean heating pads and our Emotional Support plushies. We operate and sell products in several countries on 5 continents in collaboration with the world's leading retail partners. As of 2020, we are extremely proud and honored to have been named a Walmart top supplier.

Relatable (Previously What Do You Meme?) revenue & valuation

Annual revenue	$100,000,000
Revenue per employee	$918,000
Estimated valuation?This valuation is estimated based on industry average for the General Manufacturing industry and current estimated revenues	$320,000,000
Total funding	No funding

Employees by Management Level

Total employees: 101-200

Seniority

Employees

Manager

Entry

Senior

Employees by Department

Relatable (Previously What Do You Meme?) has 62 employees across 11 departments.

Departments

Number of employees

Funding Data

Relatable (Previously What Do You Meme?) has never raised funding before.

Relatable (Previously What Do You Meme?) Tech Stack

Discover the technologies and tools that power Relatable (Previously What Do You Meme?)'s digital infrastructure, from frameworks to analytics platforms.

jQuery CDN

CDN

Locksmith

Shopify apps

Akamai mPulse

RUM

Swiper

JavaScript libraries

Apple Pay

Payment processors

Cloudflare

CDN

jQuery

JavaScript libraries

HTTP/3

Miscellaneous

HSTS

Security

Google Pay

Payment processors

MailChimp

Podsights

Advertising

Frequently asked questions

Relatable (Previously What Do You Meme?) is located in Manhattan, New York, US.

Relatable (Previously What Do You Meme?) was founded in 2016, making it 10 years old. The company has established itself as a significant player in its industry over this time.

Relatable (Previously What Do You Meme?) has approximately 101-200 employees. The company continues to grow its workforce to support its business operations and expansion.