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About Rives de la Beauté

Rives de la Beauté - Paris beauty & perfume week - is an original city event that offers a pro-active platform for beauty and fragrance brands as well as creative agencies and suppliers to enhance their visibility and image and present a range of original installations and experiences towards a hybrid public of passionate consumers and professionals. The concept is that of a Parisian itinerary event dedicated to beauty with a main focus on fragrance. Whether on the Left Bank or the Right Bank, Rives de la Beauté covers a range of different venues (shops, galleries, unusual places...) throughout the city. Participants present events, installations, exhibitions and conferences at the venue of their choice. Depending on the participants, the events are open to a large public audience, including beauty professionals, journalists, opinion leaders, brand “aficionados” as well as to a larger selection of well-informed curious customers, looking for new experiences. Since 2017, l'Atelier des Rives is a central gallery space, during the event, curated by the organiser , in which a selection of brands is presented, next to exhibitions and conference rooms for talks and presentations. A selection of multi-disciplinary satellite events called ‘les Passerelles’ explore the interdisciplinary and cultural potential of beauty and perfumes (fashion, photography, literature, film, art, food...) Since 2009, trhis Parisian event will be to beauty and fragrance what the Milan Design Week is to design or the Venice Biennial is to art; In short, a unique global event with Paris, the fashion and beauty capital as a backdrop. 'Rives de la Beauté' offers a balance between strong cultural content and commercial objectives. But its principal aim lies in the close link between the search for creativity and a deep respect for the consumer and his or her environment.

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