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About ROC Advisors

ROC Advisors is led by seasoned Executive and Entrepreneur Justin LaRocque. Over the past decade, Justin has been involved in several significant organizational changes such as: - Finance lead on a team that led over $250 million in cost transformation over a three-year period - Led company with industry changing technology to business exit while doubling revenues in a four-year period - Started and sold condo management business with a group of partners & customer stakeholders - Financial reporting for public company during hostile takeover and disposal of lines of business Along his executive journey, Justin developed a passion for driving change and helping people and organizations reach their goals and objectives. His educational and early career background is in finance with a Chartered Accountant designation from PwC and several senior finance positions in both public and private companies, with revenues ranging from $5 million to $3 billion.

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