


Rough Country Revenue
Automotive • Dyersburg, Tennessee, United States • 101-200 Employees
Rough Country revenue & valuation
| Annual revenue | $150,000,000 |
| Revenue per employee | $750,000 |
| Estimated valuation?This valuation is estimated based on industry average for the Automotive industry and current estimated revenues | $480,000,000 |
| Total funding | No funding |
Company overview
| Headquarters | 2450 Huish Rd, Dyersburg, Tennessee 38024, US |
| Phone number | +18002227023 |
| Website | |
| SIC | 371 |
| Keywords | Tires, Wheels, Automotive Parts, Automotive Accessories, Lift Kits, Suspension Lift Kits, Shocks Absorbers, Steering Stabilizers, Automotive Aftermarket Products, Automotive Off-Road Lighting, Automotive Off-Road Performance Parts, Automotive Suspension Lift Kits, Automotive Suspension Products |
| Founded | 1975 |
| Employees | 101-200 |
| Socials |
Rough Country Email Formats
Rough Country uses 3 email formats. The most common is {first initial}{last name} (e.g., jdoe@roughcountry.com), used 62.5% of the time.
| Format | Example | Percentage |
|---|---|---|
{first initial}{last name} | jdoe@roughcountry.com | 62.5% |
{first name}{last name} | johndoe@roughcountry.com | 35.7% |
{last name}{last name} | doedoe@roughcountry.com | 1.8% |
About Rough Country
Rough Country was founded in 1975 as one of the original off-road shock manufacturers with the classic, yellow-colored shock bodies still seen on the occasional Jeep CJ or squarebody truck to this day! In 1986 Rough Country was purchased by Heckethorn Products Inc, one of the first major manufacturers of aftermarket Jeep Steering Stabilizers. Soon after, the product line expanded from shocks and steering stabilizers to leveling kits and lift kits for every major make and model. This expansion of the Rough Country brand was guided by a clear vision to provide well-engineered, quality off-road products at an affordable price that any driver could enjoy. At present, Rough Country boasts a HUGE lineup of products for tons of makes and models. We’ve expanded into popular categories like LED Lights, Fender Flares, Mesh Grilles, and countless other accessories. Additionally, our product lineup now includes a wide range of shocks and struts, including our new N3 Nitrogen charged, large-bore shocks and Performance 2.0 Struts. In 2018 Rough Country debuted Vertex: a new line of upscale reservoir shocks and coilover struts to rival other high-end options on the market. Rough Country strives to offer the highest-quality equipment and a price that won’t break the bank. We’re all truck and Jeep enthusiasts ourselves, and we build on that excitement each day with new ideas, new concepts, and exciting new products.
Employees by Management Level
Total employees: 101-200
Seniority
Employees
Employees by Department
Rough Country has 48 employees across 11 departments.
Departments
Number of employees
Rough Country Tech Stack
Discover the technologies and tools that power Rough Country's digital infrastructure, from frameworks to analytics platforms.
Customer data platform
Security
CMS
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Performance
Miscellaneous
JavaScript libraries
CRM
CDN
Payment processors
Advertising
Miscellaneous
Frequently asked questions
Key Contacts at Rough Country
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