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Rough Country

Rough Country Revenue

AutomotiveDyersburg, Tennessee, United States101-200 Employees

$

Rough Country revenue & valuation

Annual revenue$150,000,000
Revenue per employee$750,000
Estimated valuation?$480,000,000
Total fundingNo funding

Company overview

Headquarters2450 Huish Rd, Dyersburg, Tennessee 38024, US
Phone number+18002227023
Website
SIC371
Keywords
Tires, Wheels, Automotive Parts, Automotive Accessories, Lift Kits, Suspension Lift Kits, Shocks Absorbers, Steering Stabilizers, Automotive Aftermarket Products, Automotive Off-Road Lighting, Automotive Off-Road Performance Parts, Automotive Suspension Lift Kits, Automotive Suspension Products
Founded1975
Employees101-200
Socials

Rough Country Email Formats

Rough Country uses 3 email formats. The most common is {first initial}{last name} (e.g., jdoe@roughcountry.com), used 62.5% of the time.

FormatExamplePercentage
{first initial}{last name}
jdoe@roughcountry.com
62.5%
{first name}{last name}
johndoe@roughcountry.com
35.7%
{last name}{last name}
doedoe@roughcountry.com
1.8%

About Rough Country

Rough Country was founded in 1975 as one of the original off-road shock manufacturers with the classic, yellow-colored shock bodies still seen on the occasional Jeep CJ or squarebody truck to this day! In 1986 Rough Country was purchased by Heckethorn Products Inc, one of the first major manufacturers of aftermarket Jeep Steering Stabilizers. Soon after, the product line expanded from shocks and steering stabilizers to leveling kits and lift kits for every major make and model. This expansion of the Rough Country brand was guided by a clear vision to provide well-engineered, quality off-road products at an affordable price that any driver could enjoy. At present, Rough Country boasts a HUGE lineup of products for tons of makes and models. We’ve expanded into popular categories like LED Lights, Fender Flares, Mesh Grilles, and countless other accessories. Additionally, our product lineup now includes a wide range of shocks and struts, including our new N3 Nitrogen charged, large-bore shocks and Performance 2.0 Struts. In 2018 Rough Country debuted Vertex: a new line of upscale reservoir shocks and coilover struts to rival other high-end options on the market. Rough Country strives to offer the highest-quality equipment and a price that won’t break the bank. We’re all truck and Jeep enthusiasts ourselves, and we build on that excitement each day with new ideas, new concepts, and exciting new products.

Employees by Management Level

Total employees: 101-200

Seniority

Employees

Entry
Manager
Vice President

Employees by Department

Rough Country has 48 employees across 11 departments.

Departments

Number of employees

Funding Data

Explore Rough Country's funding history, including investment rounds, total capital raised, and key backers.

Funding Date
Round
Amount
Link to Article
2012-02-0111N/A

Funding Insights

1

Number of funding rounds

Rough Country Tech Stack

Discover the technologies and tools that power Rough Country's digital infrastructure, from frameworks to analytics platforms.

Segment

Segment

Customer data platform

reCAPTCHA

reCAPTCHA

Security

Contentful

Contentful

CMS

Rubicon Project

Rubicon Project

Advertising

Cloudflare Zaraz

Cloudflare Zaraz

Performance

PWA

PWA

Miscellaneous

Goober

Goober

JavaScript libraries

Zowie

Zowie

CRM

Cloudflare

Cloudflare

CDN

Stripe

Stripe

Payment processors

Google Ads

Google Ads

Advertising

HTTP/3

HTTP/3

Miscellaneous

Frequently asked questions

Rough Country is located in Dyersburg, Tennessee, US.
You can reach Rough Country at +18002227023.
Rough Country generates an estimated annual revenue of $150,000,000. This revenue figure reflects the company's market position and business performance in its industry.
Rough Country has an estimated valuation of $480,000,000. This valuation is calculated based on industry-standard revenue multiples and reflects the company's growth potential and market positioning.
Rough Country was founded in 1975, making it 51 years old. The company has established itself as a significant player in its industry over this time.
Rough Country has approximately 101-200 employees. The company continues to grow its workforce to support its business operations and expansion.

Key Contacts at Rough Country

Tim Watts

VP of Sales

Patrick Just

Chief Executive Officer

4.8

40,000 users

top 50
high performer
most used
tier 1 accuracy

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