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About Roxie Sweetheart

The words 'Cute' and 'Kawaii' ultimately have the same meanings - however with Roxie Sweetheart the word 'Cute' relates to the British origin of the brand (and inspiration from vintage childrens illustration and toys) The word 'Kawaii' relates to the Japanese influence on the designs - fashion, culture and music Roxie Sweetheart takes inspiration from diverse sources - from Tokyo’s vibrant fashion scene to vintage illustrations; a stunning selection of unique pieces that combine the sweet with the street, and incorporate gorgeous, colourful and edgy hand-drawn designs. The vibrance, whimsicality and sheer (sometimes twisted-) cuteness of Japanese art, design and fashion has always inspired me. Japanese design is unafraid to explore colour, texture and innovative ideas. My first memories of Japanese design are from Sanrio’s Little Twin Stars. Today, my design work continues to be heavily influenced by Tokyo street style, manga comics and artists such as Walt Disney, Junko Mizuno and Fafi. I love to combine hand-drawn illustrations with computer-aided design into wearable pieces. Creative expression is my passion!

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