SALANIDA

About SALANIDA

The essence of SALANIDA is sustainability and simplicity. Our knits embody effortless elegance and cozy comfort, crafted to stand the test of time. Inspired by our roots and living on the coast of the Baltics, we bring the sea's spirit into every stitch. Head to toe our knits are made for a smooth transition between home and office, morning to evening, city and nature. They are designed to be easily mixed-and-matched together and create a smart wardrobe with a variety of different outfits. Our entire supply chain is located in Europe, at the traditional cradle of clothing making. The yarns are spun in Italy, and the garments are knitted in Lithuania, at the family owned factory just 100km away from our studio. By reviving traditional industries, providing jobs and retaining expertise, we make our communities stronger, safer and happier. Short supply chains and possibility to work with on-demand and small batches allows us to be fast and flexible, react quickly to changing demand and avoid surplus in production. We can achieve all of that without compromising on the quality. We believe sustainability comes first in educating our community to choose consciously what and why we wear. More and more clients are looking for custom and unique pieces when it comes to building a meaningful, sentimental wardrobe. A large part of sustainability is owning better but less, caring for the things we already own and appreciating the manual hours put into creating them. Today there’s a real momentum behind the idea that purchases should be considered and cherished for the long term, and that the era of consumption for the sake of it is over.

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