Salt and Light Creations Revenue

About Salt and Light Creations

WHAT WE DO 1: Audit your marketing, content & processes, & build the right package for you 2: Research viral reels in your niche & create your Flywheel strategy (if you are looking for a traditional lead generation solution, you’re in the wrong place) 3: Write niche-specific scripts (you film or we send our videographers), edit your reels, revamp your platforms, set up automation & showcase your case studies 4: Track the results, & double down on what works, whilst writing more scripts and creating more reels for you. Our process starts with viral content research in your niche, where we research and make a list of top-performing creators and posts, looking at their visual, audio and written hooks, and angles, and choose topics with proven demand. We then script each reel around one clear idea, write a punchy first line, and create a simple shot list with B-roll notes for you to easily understand. You can film on your phone using our checklist and send us the footage, or we can send a crew to capture it for you (*additional costs may be applicable). We handle editing and post-production, adding captions, pacing and pattern interrupts, music and sound effects, and scroll-stopping thumbnails, then schedule or upload to each platform with tailored titles and descriptions. After publishing we analyse performance, identify the reels with the highest views, saves, and profile visits, and turn the winners into ads with your desired ad budget. We double down on what works and add in a bit of automation to make sure that you redirect your audience to value-adding videos on YouTube (also created and edited by us).

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