Scentinvent Technologies

About Scentinvent Technologies

Scentinvent™Technologies evolved from a 15-year friendship and a desire to create a new voice and vision for the fragrance and beauty category. After interviewing hundreds of fragrance fans from around the world, award-winning entrepreneurs and executives Abby Wallach and Caroline Fabrigas set out to revolutionize the way consumers use, love and wear fragrance. Their vision: to re-think new forms and functions by bringing a whole new level of fantasy to the consumer. The company recently launched Sparti Scents," a collection of fun-loving, skin-loving fragrances for your lifestyle that are pretty, playful, colorful and portable. It is the first D to C fragrance brand that is creating joyful content and engagement around an amazing community called "Spartiers" to drive commerce. In partnership with WWP Beauty, the company is commercializing and licensing their product innovations to the beauty and fragrance industry on a global scale. ScentinventTechnologies has a top-tier powerhouse team of female advisors including: Pamela Baxter, Operating Partner, MidOcean Partners, BOD, BH Cosmetics, CEO, Bona Fide Beauty Lab, Former President/CEO LVMH Beauty and CHRISTIAN DIOR Couture North America; Virginia Bonofiglio, Associate Chairperson Cosmetics and Fragrance Marketing, Fashion Institute of Technology; Wendy Gottfried, Founder, Gottbeauty Consulting, Former VP DMM Cosmetics, Fragrance, Lingerie and Swim Saks Fifth Avenue; Lois Herzeca, COO of MouthMedia Networks Parent Company, Retired Partner, Gibson Dunn; Debbie Murtha, Former, SVP/GMM Cosmetics and Fragrances Macy’s Merchandising Group; Sarah Kloman, Principal, 4th Fl. Creative, Cathy O’Brien, Co-founder, Bona Fide Beauty Lab, CEO AAM Brand Management Group, Global Vice President, Estee Lauder Companies. www.scentinvent.com www.spartiscents.com

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