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About Seabury Consulting

A former Director of Strategic Communications and Marketing at The Pingry School, my expertise is rooted in years of experience providing communications vision and strategy—as well as day-to-day, detailed support—for more than 30 departments, 350 employees, 7,000 alumni, and 1,100 students and their families between two campuses. My objective: to help schools optimize and elevate their practice. Storytelling, incisive decision making, and process improvement are where I excel, and I enjoy supporting schools to advance both their strategy and operations in the following areas: • Website Management and Content Curation: Employing direct and extensive CMS and database experience to ensure that processes and platforms as well as content and design are effective, efficient, accurate, and strategically targeted, especially in consideration of prospective families • Writing and Editing: Working collaboratively to draft exceptionally engaging and cohesive communications for a wide range of mediums; gentle yet exacting copyediting • Message Development: Distilling complex topics into polished, compelling prose with clear calls to action; Aligning thematic messaging with key values to achieve institutional goals • Content Strategy: Planning strategic content calendars and communication plans; precise and professional project management • Marketing: Strategically defining and disseminating the school's value proposition; using stories to strengthen the connection between schools and their communities, both current and future • Admissions: Employing finely-tuned instincts and proven practice to help schools meet their enrollment goals while prioritizing relationship building

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