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About SeasonforSqueezin

Season for Squeezin drives breast cancer action, with the message of giving yourself a squeeze each time you put on swimwear, and the mission of getting swimwear tags on every piece of swimwear sold. Co-founder Julie Hogan found a barely there bump on her breast while putting on her swimsuit at the age of 37. After pushing to be seen, being told repeatedly “it was nothing,” Julie was diagnosed with Stage 3 invasive, aggressive HER2+ breast cancer that had spread to her lymph nodes. Prior to finding the barely there bump, Julie had zero symptoms, and was an active, healthy, young mother of 3. Fast action saved Julie’s life. SeasonforSqueezin aims to fill the void where current Breast Cancer Awareness campaigns fail to reach the increasing demographic of women aged 35-44 who are being diagnosed with aggressive forms of this disease. SeasonforSqueezin was acquired by Know Your Lemons in May 2024.

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