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Second Nature Brands

Second Nature Brands

General ManufacturingFlag of USDetroit, Michigan, United States101-200 Employees

Company overview

HeadquartersDetroit, Michigan, United States
Website
NAICS312
Employees101-200
Socials

Key Contacts at Second Nature Brands

Flag of US

Adam Butler

CEO and Board Member

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Jennifer Bauer

Chief Marketing Officer

Second Nature Brands Email Formats

Second Nature Brands uses 3 email formats. The most common is {first initial}{last name} (e.g., jdoe@secondnaturebrandsus.com), used 62.4% of the time.

FormatExamplePercentage
{first initial}{last name}
jdoe@secondnaturebrandsus.com
62.4%
{first name}{last name}
johndoe@secondnaturebrandsus.com
34.2%
{last name}{last name}
doedoe@secondnaturebrandsus.com
2.6%

About Second Nature Brands

Second Nature Brands is a leading creator of snacks and treats that make lives better, naturally. Investing in new product development, thoughtful ingredient sourcing, and innovative business processes, Second Nature Brands is reimagining premium and better-for-you snacks and treats. Under its growing family of brands, Kar’s Nuts®, Second Nature Snacks®, and Sanders Chocolates®, Second Nature Brands has an extensive distribution network across the United States and a growing direct-to-consumer eCommerce presence. Currently, Kar’s Nuts® and Second Nature Snacks® are two of the best-selling trail mix brands in the nation, including the #1 selling Kar’s Sweet ‘n Salty Mix. Sanders Chocolates is one of the largest kettle-cooked, small-batch crafter of sea salt caramel treats in the U.S. Find out more at Second Nature Brands (www.secondnaturebrandsus.com), Kar’s Nuts (www.karsnuts.com), Second Nature Snacks (www.secondnaturesnacks.com), and Sanders Chocolates (www.sanderscandy.com).

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Second Nature Brands revenue & valuation

Annual revenue$304,500,000
Revenue per employee$2,175,000
Estimated valuation?$974,400,000
Total fundingNo funding

Employees by Management Level

Total employees: 101-200

Seniority

Employees

Manager
Entry
Director

Employees by Department

Second Nature Brands has 93 employees across 14 departments.

Departments

Number of employees

Funding Data

Explore Second Nature Brands's funding history, including investment rounds, total capital raised, and key backers.

Funding Date
Round
Amount
Link to Article
2022-06-0312N/A

Funding Insights

1

Number of funding rounds

Second Nature Brands Tech Stack

Discover the technologies and tools that power Second Nature Brands's digital infrastructure, from frameworks to analytics platforms.

reCAPTCHA

reCAPTCHA

Security

Akamai mPulse

Akamai mPulse

RUM

Amazon SES

Amazon SES

Email

Vimeo

Vimeo

Video players

Microsoft 365

Microsoft 365

Email

Cloudflare

Cloudflare

CDN

Plyr

Plyr

Video players

jQuery

jQuery

JavaScript libraries

HTTP/3

HTTP/3

Miscellaneous

HSTS

HSTS

Security

Flickity

Flickity

JavaScript libraries

Zoho

Zoho

CRM

Frequently asked questions

Second Nature Brands is located in Detroit, Michigan, US.
Second Nature Brands has approximately 101-200 employees. The company continues to grow its workforce to support its business operations and expansion.

4.8

40,000 users

top 50
high performer
most used
tier 1 accuracy

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