SERCA Email Formats

Advertising Services • Ridgefield, Connecticut, United States • 1-10 Employees

Key Contact at SERCA

Connor Ritchie

Director, Ad Operations

Company overview

Headquarters	Ridgefield, Connecticut, United States
Website	serca.io
NAICS	541613
Keywords	Video Advertising, Media Planning, Email Marketing, Media Buying, Native Advertising, Programmatic, Audio Advertising, Amazon Advertising, Connected Tv Advertising
Founded	2013
Employees	1-10

About SERCA

After watching the market struggle with troublesome technologies, dated-data, and misaligned methodologies, we - SERCA - have built an ‘Every Impression Matters’ approach to programmatic media and email marketing, married it with a modern tech-stack and activate campaigns through our dedicated managed services team. We are very sensitive to how complicated this ecosystem and buying media programmatically in general, could be. The growth of programmatic has brought on amazing efficiencies in the way media is bought, but the challenge in this, is this…programs only do what they are told to do. They optimize – toward EXACTLY what they are programmed to optimize toward - and if the person setting up the campaign even slightly misinterprets the strategies, it could be like chasing a butterfly off a cliff. It is the HUMAN element. And we are 100% committed to this piece!