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About SGD Advertising

We'd like to tell you a story. Yours. As seasoned marketing professionals, we find the kernel of your competitive advantage and leverage it to create compelling stories that drive results. We draw upon broad experience to make your story unique. We’ve positioned, branded, and launched advertising campaigns for senior living communities and their management companies, hearing aid manufacturers who follow a traditional service model and those who have embraced the new OTC model, autonomous service robots, and healthcare organizations. Along the way, we’ve woven in social media, digital platforms, and even traditional media tactics to deliver unique and compelling stories that burnished their brands and boosted their sales. Experience. Innovation. Judgment. Experience is the starting point, but a dynamic media mix and the marketing landscape require a constant refresh of our marketing toolbox with new ideas and new tools. Producing highly effective advertising and marketing, though, includes the ability to separate the good from the bad and the ugly. Necessity drives innovation for us. Having the judgment to separate novelty from strategically sound concepts ensures that each campaign yields a successful outcome. Let’s engage your audience with compelling content that triggers participation. Together, let’s make the next great story yours. “SGD has been a great partner for our business. Along with content development and campaign execution, they even got us featured on 'The Late Show’ with Stephen Colbert”. – Bill Booth, VP Sales and Marketing, Relay Robotics "SGD captured the vision and passion for our senior community with creative Ideas, marketing Innovation and growth strategies. They helped craft the story of our brand and resident experience in a way that created emotional engagement, working across all media and digital platforms." – Dennis Bacopulos, Marketing Consultant, Paintbrush Senior Living

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