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About Signature Brands

Signature Brands is the North American leading manufacturer and distributor of dessert decorating products, as well as the leading player in the other celebrations product categories in which it competes. The Company’s product portfolio covers all major U.S. holidays and includes Dessert Decoration (edible and non-edible decorations used in baking under the iconic Betty Crocker and Cake Mate brands), Popcorn (premium popcorn in decorated collector tins designed as a gift for holidays), Pumpkin Masters (Halloween carving kits and other decorating products) and PAAS (Easter egg coloring kits and other decorating products). Signature Brands has #1 position in all the categories it competes in, with over 40% share in dessert decorating and over 55% share in each of its other categories. As a hometown company deeply rooted in the local community, Signature Brands created the “SB Gives Back” program. Our primary philanthropic focusing is to support children, education, family and wellness. Our national partners include United Way, March of Dimes, American Heart Association and Boys & Girls Club. Our corporate office and production plants are located in sunny Ocala, Florida. We are a team of over 300 employees—and growing! Signature Brands focuses on innovation, collaboration, and celebration. We value creative perspective and “outside the box” thinking. If you have the desire to make each day a memorable celebration, we want to hear from you.

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