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About Simba Dickie Group

WE ARE AN INTERNATIONAL CORPORATION, BREATHING THE SPIRIT OF A FAMILY. It all began with our enthusiasm for toys and its production. Once a passion, has now grown into an international corporation. At the same time we have never forgotten the values of a family. And that´s why children come first. OUR VISION – WHAT WE DESIRE TO ACHIEVE. We want to play an essential role in everyone’s childhood. Being the most passionate family owned toy company. WE ARE DRIVEN BY THESE VALUES: • Trust • Entrepreneurship • Environment • Passion • Teamplay • Down-to-Earth Mentality OUR PRINCIPLES GUIDE US IN HOW WE ACT AS A COMPANY. The consumer is at the center of our thinking while our flexibility and decision making is strengthened by clear structures. We think in generations and focus on long-term profitable growth. Honesty, respect, integrity, fairness and diversity are the reason for our success. Business is people and our global team is our strongest asset. THE TOY PRODUCTION STRETCHES FROM KNOW-HOW TO DESIGN, THE PRODUCTION TECHNOLOGIES AND TO ALL USED MATERIALS. The design relies on experience in playing as well as the educational potential. Clearly all of our toys meet all safety requirements. In order to maintain sustainability for humans and the environment we set high standards for the used materials, as well for the production cycle. A MODERN BRAND FAMILY. We are the secure umbrella for a successful brand family. In that way, we provide a strong worldwide branding and standing for all our brands. And like in every real-life family, all age groups are represented. Therefore we carry a product range for young and old, covering all product categories from A – Z. We love to make toys that inspire children’s imagination and creativity – building wonderful memories that last forever!

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