Sims Denbies Group Revenue

General Wholesale • • 21-50 Employees

Sims Denbies Group revenue & valuation

Annual revenue	$2,309,985
Revenue per employee	$86,000
Estimated valuation?This valuation is estimated based on industry average for the General Wholesale industry and current estimated revenues	$7,400,000
Total funding	No funding

Key Contacts at Sims Denbies Group

Robert Deck

Head Of Sales - Anz

Lance Mcalpin

Head Of Sales - Diy

Mark Mcalpin

Director

Chris Currie

Chief Executive Officer - Sims Denbies Group

James Sims

Business Owner

Company overview

Headquarters	XX
Website	simsco.com
NAICS	42
Keywords	Hardware, Fmcg, Specialist, Grocery, Mass Merchant
Founded	1972
Employees	21-50

Sims Denbies Group Email Formats

Sims Denbies Group uses 4 email formats. The most common is {first name}.{last name} (e.g., john.doe@simsco.com), used 65% of the time.

Format	Example	Percentage
{first name}.{last name}	john.doe@simsco.com	65%
{first initial}.{last name}	j.doe@simsco.com	20%
{first initial}{last name}	jdoe@simsco.com	10%
{first name}	john@simsco.com	5%

About Sims Denbies Group

Welcome to Sims Denbies Group – the newly merged force of Sims Consumer Brands NZ and Denbies Group AU, effective April 1, 2025. As a strong Australasian business, we partner with leading retail brands across New Zealand and Australia, delivering quality consumer products with standout service. With roots dating back to 1983, our strengths lie in product innovation, sales execution, and long-term brand growth. Sims Denbies Group is a temporary name as we embark on an exciting full rebrand in the coming months – stay tuned! Together, we’re building the next chapter of retail excellence across Australasia and beyond.

Employees by Management Level

Total employees: 21-50

Seniority

Employees

Manager

Entry

Head

Employees by Department

Sims Denbies Group has 17 employees across 6 departments.

Departments

Number of employees

Funding Data

Sims Denbies Group has never raised funding before.

Sims Denbies Group Tech Stack

Discover the technologies and tools that power Sims Denbies Group's digital infrastructure, from frameworks to analytics platforms.

Adobe Fonts

Font scripts

Modernizr

JavaScript libraries

Apache HTTP Server

Web servers

reCAPTCHA

Security

jQuery

JavaScript libraries

Google Tag Manager

Tag managers

Slick

JavaScript libraries

PHP

Programming languages

HSTS

Security

Open Graph

Miscellaneous

PWA

Miscellaneous

Google Analytics

Analytics

Frequently asked questions

Sims Denbies Group is located in XX.

Sims Denbies Group generates an estimated annual revenue of $2,309,985. This revenue figure reflects the company's market position and business performance in its industry.

Sims Denbies Group has an estimated valuation of $7,400,000. This valuation is calculated based on industry-standard revenue multiples and reflects the company's growth potential and market positioning.

Sims Denbies Group was founded in 1972, making it 54 years old. The company has established itself as a significant player in its industry over this time.

Sims Denbies Group has approximately 21-50 employees. The company continues to grow its workforce to support its business operations and expansion.

Key Contacts at Sims Denbies Group

Robert Deck

Head Of Sales - Anz

Lance Mcalpin

Head Of Sales - Diy

Mark Mcalpin

Director

Chris Currie

Chief Executive Officer - Sims Denbies Group

James Sims

Business Owner

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