Sinaptica s.r.l

About Sinaptica s.r.l

In neurology, the “synaptic junction” is the mechanism responsible for the transmission of nerve impulses that makes the activation and adaptation of the optimal behaviour in response to requests and to continuous environmental changes possible. In market research, SINAPTICA is a guide for impulses to identify and develop the most effective marketing and advertising actions, in response to the demands and emerging changes of the market SINAPTICA approaches qualitative studies with the aim of identifying the consumer’s attitudes, which, unlike his more superficial and changeable opinions, are not directly expressed by him, but do have a strong influence on his behaviours. SINAPTICA believes that, in order to identify the consumer’s attitudes, it is necessary to have moderators experienced in psychology, who have full command of: - a “participational” style that achieves the emotional involvement of the interviewee activating a genuine intrinsic motivation, which is absent in marketing interviews - the techniques and projective tests that are essential in order to overcome the consumer’s rationalisations, and reach his deepest emotions SINAPTICA adopts this approach in all of the types of interview that it habitually carries out: - focus groups - group sessions with a creative orientation - individual, in-depth interviews - in-home visits

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