Sircle Hospitality Group (SHG)

About Sircle Hospitality Group (SHG)

Sircle Hospitality Group is an Amsterdam-based lifestyle hotels and hospitality holding group. The group is focused on income, generating quality properties with added-value potential in central locations of top-tier cities. The group has successfully identified opportunities to perform turnaround in the hotel segment, predominantly in Western Europe and the Mediterranean sea. SHG is dedicated to building a differentiated hotel collection and establishing its hotels and brands in urban destinations. The group’s expertise are particularly focused on identifying market trends and demands and creating potential in each of its properties. The group and its management team’s track record as turnaround specialists, together with the unique line of services, design and branding, create access to the hotel industry. SHG is constantly searching for new interesting investments, concepts and collaborations in key locations throughout Europe. The group plans to develop new hotels, which will carry its own boutique brand names, but also in cooperation and franchises of other well-established brands. To each property, we inject our unique concepts of design and F&B and additional services, which offer our guests the ultimate hospitality experience.

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