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About SKF Strategic Insights

Winning strategies start with your customer. We help you tap into the hearts and minds of your customers, prospects, and users, and bring you actionable insights and strategies to propel your business forward. As an insights consultant for marketing leaders and product innovators, we work with companies on: - B2B and B2C Customer Research and User Research: specializing in qualitative research, interview moderation, insights storytelling, and customer insights communities - Product and Service Innovation: discovery/needs assessment, ideation, co-creation, concept testing and refinement - Marketing and Sales Strategy: win/loss analysis, positioning and messaging strategy, uncovering roadblocks to sales, personas, customer retention strategy - Customer Experience: path-to-purchase journey, onboarding experience, and service experience - Fractional Insights Leadership: long-term or short-term, my role flexes based on your needs. - DIY Coaching: training your teams to do your own market research and moderate your own customer interviews.

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