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About Skiron

SKiRON Media has the largest ski advertising network in Canada at thirty five (35) plus Canadian prime and major ski resorts, including the most prestigious ones such as Big White, Lake Louise, Horseshoe Heights, Mount St-Louis/Moonstone, Mont St-Sauveur, Massif du Sud, to name a few. We reach 78% of the Canadian skier market, representing 13% of the Canadian population (age 12+). At SKiRON Events we are not only the experts in on-snow event execution, we are a leading active lifestyle experiential marketing firm. We concept, develop and execute innovative brand marketing programs and retail activation strategies that motivate consumers and drives brand performance. Skiron’s labor cell set-up allows cost efficient, effective and powerful event executions simultaneously at national and/or regional levels across the country. HISTORY: President and CEO Dr. Andreas Rauch built, starting in 1988 the company from a small operation to Canada’s leading and biggest media & event marketing firm at ski resorts throughout the country. He was the first one to bring experiential marketing into ski resorts on a large scale becoming now the industry standard. He then expanded the company’s experiential foot print into other active life style environments, such as Golf, Festivals, City Streets, Adventure Parks, Designer Outlets, Consumer Shows, Sports Tournaments, etc. SKiRON’s programs have helped hundreds of national and regional advertisers attain their marketing objectives within the ski market place.

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