Smartwool Revenue
Retail Apparel and Fashion • 
Denver, Colorado, United States • 101-200 Employees
Smartwool revenue & valuation
| Annual revenue | $26,300,000 |
| Revenue per employee | $190,000 |
| Estimated valuation?This valuation is estimated based on industry average for the Retail Apparel and Fashion industry and current estimated revenues | $84,200,000 |
| Total funding | No funding |
Key Contacts at Smartwool
Joseph Oconnor
Sr. Director Supply Chain Operations Smartwool
Ella Gatenby
Director, Ecommerce Americas Smartwool & Icebreaker
Ben Thomas
Media Director
Kieran Anderson
Global Director Marketing & Creative
Benjamin Raines
Creative Director
Paige Fink
Director Of Development Apparel & Accessories
Michael Lopez
Global Associate Creative Director
Gabe Re
Senior Art Director, Global Creative
Jasmine Reynolds Nguyen
Junior Art Director
Maggie Oakley
Global Product Director
Company overview
| Headquarters | 1551 Wewatta St, Denver, Colorado 80202, US |
| Phone number | +18888799665 |
| Website | |
| NAICS | 315 |
| SIC | 238 |
| Keywords | High Performance Base & Mid Layers, Merino Wool Apparel, Merino Wool Socks, Outdoor Performance Apparel |
| Founded | 1994 |
| Employees | 101-200 |
| Socials |
Smartwool Email Formats
Smartwool uses 2 email formats. The most common is {first initial}{last name} (e.g., jdoe@smartwool.com), used 80% of the time.
| Format | Example | Percentage |
|---|---|---|
{first initial}{last name} | jdoe@smartwool.com | 80% |
{first name}{last name} | johndoe@smartwool.com | 20% |
About Smartwool
We exist to bring comfort, confidence, and community to a life lived outside. The Smartwool community is a collection of people who believe that time outside is valuable, restorative, and essential for everyone. When we started making socks back in 1994, our founders simply wanted to be able to ski longer without getting cold toes. We were the first outdoor company to make performance Merino wool ski socks—revolutionizing the category and forever changing the way outdoor enthusiasts viewed their feet. Our whole brand was built on the desire to be comfortable on outdoor adventures—we wanted to go farther and experience more. And that drive continues to fuel everything we do. From our Merino wool supply chain to our Smartwool advocacy program to how we design and innovate our socks and apparel, we exist to help you play, live, and laugh in the great outdoors as often as you would like. Smartwool, a VF Company VF Corporation is one of the world’s largest apparel, footwear and accessories companies connecting people to the lifestyles, activities and experiences they cherish most through a family of iconic outdoor, active and workwear brands including Vans®, The North Face®, Timberland® and Dickies®. Our purpose is to power movements of sustainable and active lifestyles for the betterment of people and our planet. We believe that when you discover the difference between a career and a calling, you get so much more out of life. When those lines begin to blur, you start to limit yourself much less and start aiming for more. That’s what we want for everyone who joins us at VF. And frankly, that’s what it takes to thrive here too. For more information, please visit vfc.com.
Employees by Management Level
Total employees: 101-200
Seniority
Employees
Employees by Department
Smartwool has 62 employees across 10 departments.
Departments
Number of employees
Funding Data
Smartwool has never raised funding before.
Smartwool Tech Stack
Discover the technologies and tools that power Smartwool's digital infrastructure, from frameworks to analytics platforms.
Advertising
Security
Advertising
Personalisation
Analytics
Analytics
Miscellaneous
Payment processors
JavaScript libraries
Customer data platform
Maps
Miscellaneous
United Kingdom
Ireland
Frequently asked questions
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