Snellings & Gerald Giles - Premium Home Electrical Appliances

About Snellings & Gerald Giles - Premium Home Electrical Appliances

Award-winning independent electrical retailers, Snellings and Gerald Giles are a trusted business with over 73 combined years of electrical retail innovation. Built from the strong and innovative foundations of two iconic Norfolk family companies, our heritage is an important part of our success. The two companies merged in 2011 under the ownership of RC Snelling Ltd and are led by managing director Paul Giles. The merger enabled us to offer a strong and improved product range from leading well-known brands and an extensive range of services for customers as a result. We are renowned for being professional, trustworthy, and friendly. Both Snellings and Gerald Giles have a strong tradition of being forward thinking and following the latest trends in product innovation. After all, being quick to adapt to and embrace new technology with the perpetual drive to improve the business forward is in our blood! Our founders The founders of both businesses, Roy Snelling and Gerald Giles, had a long acquaintance, having first met in the early 1950’s. They developed a strong lifelong friendship and, despite being competitors, the pair frequently met after work to discuss business. Both men loved electrical innovation, bringing new technology to customers, and giving excellent customer service to go with it. Snellings often recommend customers to go to Gerald Giles for kitchen appliances as Mr Snelling was reticent about selling appliances – he concentrated on selling or renting TVs and didn’t want to upset his best friend! Today we remain determined to build on the legacy of our founders by continuing to provide excellent customer service and quality products to both local and national customers.

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