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About so+ba design tokyo/zurich

so+ba susanna baer and alex sonderegger were born in switzerland. they started their design studio «so+ba», in tokyo in 2001. with their experiences in graphic design and advertising in switzerland and japan, as well as a good understanding of the two very different cultures, cross-cultural communication is one of the strength and the focus of so+ba. our philosophy // we approach each of our projects with a fresh, open mind and develop communication concepts with a distinctive design language. we don’t believe in one-size-fits-all solutions. each project is unique and needs to be treated as such. we use design to tell stories. whether it’s a visual identity, a magazine or a space, we try to get to the heart of the content in our work, based on discussions with our clients, in order to engage the target audience. through design we open up a discourse and this way of working often leads to lasting relationships. our motivation // we want to inspire, motivate and activate people. our areas of expertise // —— brand identity design development —— graphic concepts for exhibitions —— editorial design (books and magazines) —— packaging concept and design —— signage design —— web design —— teaching —— consulting/project management and production support

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