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About STARCH Branding

We’re Archie Gottesman and Stacy Stuart. (Get it... STacy + ARCHie = STARCH.) We've been friends and colleagues for over two decades, and we’re the ones who took something as boring as mini storage and turned it into one of New York City's most iconic, beloved and talked-about brands, including such memorable lines as "Why leave a city that has six professional sports teams, and also the Mets?" and "NYC: Tolerant of your beliefs, judgmental of your shoes." We launched STARCH because we were ready to branch out into new areas and share our branding know-how with other companies who want to pump up their image and join the party. We push the envelope. We surprise and delight. And we have tons of fun doing it. We’re experts at helping people find their true voice and express it in the clearest, most creative way possible. Once that’s accomplished, it’s all about staying consistent. And we help you do that, too – making sure that every bit of your messaging reflects your new and improved brand – from your logo to your website to your advertising, signage and customer communications. So get in touch with us if you're ready for your brand to soar… or if you just want to chat. We’re totally up for that.

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