Story As Revenue

About Story As

We all come from different lines of work — higher education, journalism, marketing and communications, education technology, big companies and small startups. We are artists, academics, writers, teachers, scientists and designers. We recognize that most organizations have a terrible time showcasing how they are special, how what they do matters. Sadly, educational organizations (college and universities, edtech and learning companies, education-focused nonprofits) — those who are making the greatest impact socially, environmentally, and intellectually — are often the worst at telling their story. Look at the stories and strategies of all types of organizations — they all kind of sound the same. And that’s the view from the outside in. What about the inside out? Internal communications are among the least well researched, least well understood, most important factors for a successful organization. What if you could tell a compelling internal story that made your organization hum? What if your workplace worked better? And that health was reflected in how the world outside understood you and told your story? Education and learning organizations need to show their unique characteristics, what makes them different. So many places are doing amazing things. They teach and research. They create, innovate, discover, translate, and scale. They each have their own unique culture. But a lot of them, frankly, are terrible at telling their story. We can help We work with education and learning organizations to help them improve their story and how they bring it out into the world. Big and small. Public and private. Higher ed, corporate and non-profit. Everyone needs help clarifying and differentiating. Everyone needs help clearly saying why they matter and, perhaps most challengingly — what makes them unique. We are the story experts. And, fortunately for you, we are also education experts.

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