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About Stratagem Associates

Sales Force on Demand Think of a successful software business and you might expect it to contain a conventional sales structure: a sales manager, several sales executives, a marketing team plus a telesales operation, bringing in the leads. Yet in reality, many companies – particularly lean, emerging companies – simply cannot afford such a formal, permanent structure, together with the accompanying salary and overheads packages. So what are their choices? Burden themselves with an expensive infrastructure, or simply do without, and attempt to compete ‘on the cheap’ against their fully-equipped competitors? Now there is another option. A highly dedicated, skilled and experienced sales structure – on demand! Stratagem has developed the first lead-generation and sales service to operate on professional consultancy principles. Consider this: comparatively few companies employ full time lawyers. This is because there is not enough legal work to justify a full-time appointment. Yet when they need legal work doing, they need it doing well, by the best available practitioners. So they engage a lawyer as and when required. The same principle applies, in varying degrees, to accountants, management consultants and advertising agencies. It’s that simple. You bring in Stratagem’s lead generation and sales expertise when you need it most. And when you no longer need it, you no longer pay for it.

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