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About Strategic Healthcare Alliance

Specializing in Managed Markets Access and Reimbursement Strategies Strategic Healthcare Alliance (SHA) is a full-service healthcare communications company specializing in market access and reimbursement strategies across US and global payer constituents. SHA assists pharmaceutical, biotech, and device manufacturers with supporting their product portfolios by aligning the needs of target stakeholders with the offerings of the organizations. By developing strategies, messages, and tools, SHA helps to differentiate clients in this crowded marketplace and maximize their marketing efforts using a data-driven, targeted strategy that drives adoption and maximizes reimbursement for their products. SHA delivers complete turnkey service, which includes overall management and thorough follow up in order to ensure that the strategy is achieved, timelines are met, and the budget is adhered to. In building long-standing payer relationships, SHA has access to a proprietary database of hard-to-reach decision makers to support client product and portfolio initiatives with business-to-business approaches that foster partnerships beyond products alone. The experience of SHA’s professional staff spans the spectrum of disease states and healthcare stakeholders with full competence and compliance in both promotion and certified activities. What SHA does best; • Helping our clients to exceed marketing goals, improve their brand position, and maximize formulary access to ensure profitability. • Disciplined expertise on payer needs, market trends, accessibility and reimbursement. • Strategy development based on data-driven intelligence, research, experience, insight, and intuition. • Product positioning, value proposition development, messaging, and marketing execution. • Determining the client’s overall needs to ensure the brand’s success

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