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About Strategic Marketing Innovations

Strategic Marketing Innovations (SMI), based in Tampa, Florida, provides marketing and sales services for the senior living industry that help to build and maintain occupancy. MARKETING Marketing Services are comprised of two complimentary functions: 1. Marketing Audit - an onsite review analyzes the efficiency and effectiveness of the Marketing Department relative to: - Strategy - Organization - Systems/Processes - Functions/Tasks - Productivity Recommendations identify problem areas and a course of action to improve marketing performance leading to improved occupancy and profitability. SMI's unique approach also uses the Marketing Audit as a creative tool to enhance the value proposition and competitive advantage in light of trends and issues facing the Senior Living Industry in this time of unprecedented transition. 2. Strategic Marketing Plan - an actionable stakeholder-developed blue print for success that details initiatives to address the marketing challenges and opportunities of the senior living community as gleaned through the Marketing Audit or other evaluation processes. Key components are: - Strategy Statement - Statement of Challenges and Opportunities - Marketing Goals and Objectives - Strategies, Tactics and Action Plans - Media, Event and Promotion Schedule - Marketing Budget SMI's unique approach is to begin with a "mini retreat" of key stakeholders to craft a Strategy Statement of key objective, scope, and advantage (external and internal). This is critical to creating a Marketing Plan in which capabilities are aligned with market opportunities and challenges in a way that makes it difficult for competitors to copy. SALES Sales Support is provided through assistance to implement the Marketing Plan and consists of the following: 1. Ongoing sales support through the role of Sales Manager 2. Sales Training 3. Functioning as an Interim Marketing Director

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