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About Strategic Marketing Partners

Tracey Priest brings over three decades of invaluable expertise in the consumer packaged goods (CPG) industry, marked by a dynamic blend of sales and marketing prowess. Possessing a robust foundation built through pivotal roles at respected corporations like Quaker Oats and Tropicana, Tracey swiftly ascended to senior executive sales positions, where he orchestrated national broker networks and spearheaded strategic brand initiatives. Transitioning seamlessly from sales to marketing leadership, Tracey flourished at Bayer Consumer Products, driving the growth of iconic brands such as One-A-Day, Alka-Seltzer, and Bayer aspirin. His visionary leadership propelled the implementation of tailored programs, catalyzing market share expansion and revenue amplification across diverse retail landscapes. In a notable chapter, Tracey directed a groundbreaking marketing endeavor, developing a proprietary private label brand of baby diapers for the world’s largest retailer, showcasing his knack for innovation and market insight.

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