Suntory Flowers Europe

About Suntory Flowers Europe

We’re Suntory Flowers Europe. We are known for breeding, testing, selecting and introducing new innovative bedding plants of the highest quality within Europe. Suntory Flowers Europe tests and selects the most innovative and robust summer plants each year. We’ll consider multiple creative qualities such as colour, shape and flowering behaviour. Our plants must be strong, resilient, and resistant to weather circumstances. We also keep the ease of use in mind, as customers desire carefree plants that are easy to maintain and do not require much water. We select the products we introduce based on the previously mentioned attributes and their uniqueness, market potential, and trendiness. Once products are approved for introduction, Suntory Flowers Europe sells the rights to propagate (multiply) the plants to its partners. We work closely together with the biggest propagators, growers and renowned retailers. Suntory Flowers Europe is a true pillar in the flower industry, as we’re the source of many new products in the assortment of bedding plants like Surfinia®, Sundaville®, Senetti®, Princettia®, Million Bells® & Granvia®. Besides introducing new summer plants, we actively support our partners in marketing our products effectively. We build strong consumer brands to convey the supreme quality of our products, increase brand awareness and always be recognisable. This way, our unique brands add value for every stakeholder, from the propagator to the growers, exporters, retailers and eventually the happy end-consumer.

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