Tech Sales Mastery

About Tech Sales Mastery

The Standard for Excellence in Tech Sales Tech Sales Mastery, co-founded by Chris White and Kerry Sokalsky, is a training and coaching company that specializes in technical sales and presales excellence. We focus on helping Sales Engineers (SEs), Account Executives (AEs), and other technical sales professionals improve their skills through tailored training programs. A core emphasis of our work is the importance of the collaboration between AEs and SEs, recognizing that successful enterprise sales require a team effort rather than isolated individual contributions. Our programs, which include in-person and virtual workshops, are designed to be engaging, interactive, and focused on practical skills that drive real-world results. A fundamental part of our offering is the "Six Habits Certification", based on co-founder Chris White's book, "The Six Habits of Highly Effective Sales Engineers". This program aims to develop essential skills for SEs, focusing not just on delivering effective demos but on building strong, consultative client relationships. Tech Sales Mastery takes a distinctive approach by using the Socratic method —encouraging learning through guided questions — and prioritizing drawing out existing skills rather than just imparting new information. Our goal is to empower technical sales teams to better engage with clients, understand their needs, and deliver value-driven sales experience. If you are a sales engineer looking to level up in the field or a sales or presales leader looking to level up your team, we believe our programs can help. We invite you to contact us to begin a conversation.

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