Terranova Tourism Marketing & Consultancy

About Terranova Tourism Marketing & Consultancy

Terranova is the leading destination marketing and PR company in Israel, as well as the only company in this market dealing exclusively with destination marketing, PR and consultancy services. Since 2001, we have been providing marketing strategy, brand awareness, and sales promotion solutions to clients including national and regional tourism boards (NTOs and DMOs), hotel chains, airlines, and other travel bodies seeking to raise their profile in the booming – and extremely lucrative – Israeli outbound market. During the first five months of 2023, 3.2M Israelis traveled abroad compared to 2.7M during the same (peak) period in 2019. No other source market has created such impressive rebound figures. Terranova is led by senior travel industry experts, alongside top social media and PR professionals as well as trade and MICE experts. Our local partners include leading Israeli tour operators, media channels, and influencers. Our name, Terranova, expresses our commitment to promoting a new kind of sustainable, inspiring tourism. Among the unique tools we have developed is "Emotional and Community Marketing," creating a strong personal bond and commitment between the consumer and the brand. This includes the activation of brand-related consumer clubs. From marketing strategy development to detailed implementation, our 4 business pillars guide us every step of the way: - Marketing & PR: Create the most appealing, efficient, and cost-effective communication and campaigns including cross-marketing partnerships and free PR - Trade: Connect, activate and set up Joint Marketing Projects with the most professional, sales-oriented, and responsible tourism trade partners - Segmentation: Reach out to potential growth segments relevant to the brand through a wide variety of distribution tools and relevant stakeholders - Community Marketing: Create a bond between the consumers and the brand; promote sustainable and responsible travel behavior

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