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About Thai Beverage

ThaiBev was established in 2003 to consolidate a number of leading spirits and beer businesses in Thailand belonging to our founding shareholders and other investors. In 2006, we registered ThaiBev's listing on the Singapore Exchange (SGX), and subsequently expanded to the non-alcoholic beverage and food sectors to diversify our product portfolio, enhance logistics efficiency, and mitigate business risks. Today, ThaiBev is not only Thailand's leading beverage producer, but also one of Asia's largest beverage producers. Our business consists of four segments - spirits, beer, non-alcoholic beverage, and food. PASSION 2030 builds on the strategic thrusts made under PASSION 2025 and outlines the actions the Group will take to pursue sustainable growth. Reach Competitively: To optimize the efficient delivery of products and services and ensure that customer and consumer needs are met across multiple channels, by maximizing coverage and penetration across these channels with seamless integration, while maintaining cost competitiveness. Digital for Growth: To broaden the adoption of digital and technology to boost competitiveness and enhance the speed and efficiency of production, operations, and distribution workstreams, while developing digital platforms to improve connectivity with suppliers and business partners across markets, maintaining responsiveness to evolving customer needs and preparing for future growth. BUILD (Build new capabilities) - Building new capabilities and business opportunities. STRENGTHEN (Strengthen number one positions) - Strengthening the core businesses for market leadership positions. UNLOCK (Unlock potentials of the Group) - Unlocking potentials of the Group to create maximum value.

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