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About That Coalition

That Coalition provides flexible event-related and strategic services under an approach I frame as "Events-as-a-Service," using a "Coalition of Experts" to call upon for different business needs. Why Events-as-a-Service? The event sector is thriving, with a growing demand for meaningful connections and insights at meetups and targeted industry events. The "Events-as-a-Service" approach offers clients a dynamic, cost-effective way to design and deliver impactful gatherings. Why a coalition of experts? The world is so dynamic, even volatile, it places extreme demands on modern business. Engaging loose coalitions of experts offers a flexible model for project development. Clients choose what they need, with the flexibility to scale services up or down at different project stages. This adaptable approach ensures cost-effective delivery tailored to their needs, while tapping into a coalition with proven expertise to provide value. CLIENT BENEFITS: Clients benefit from working with That Coalition in the following ways: • Flexible, Modular Service Model • Cost-Efficiencies • Specialist Expertise • Global Experience, Local Execution • Sector-Transferable Knowledge • Value Creation through the Full Event-Cycle • Access to Extensive International Networks • ROI-Focused Solutions SERVICES INCLUDE: • Event concept design, development and execution • Event psychology and behavioural science integrations • Conference program design and management • Speaker acquisition and management • Budget planning and management • End-to-end project management • Tech and production integrations • Venue sourcing, logistics and add-on experiences • Marketing, branding and web development • Sales (attendee and sponsorships) • And more GET IN TOUCH: Connect with That Coalition's Founder, Cobus Heyl, to learn more.

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