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About The Brand Co-op

I help brands grow profitably on Amazon. That’s the mission - and the reason I started this business. Because I kept hearing the same story from brand after brand: “We’re doing everything Amazon asks - and it still feels like we’re losing.” Confusing metrics. Misaligned priorities. Constant asks. Little clarity. I built this business to flip that script - giving 1P brands a partner who understands the system from the inside out and helps them focus, align, and grow with confidence. I’m Jason Linscheid - your growth partner, secret weapon, and the guy who’s just as comfortable in a hoodie and Nikes as in a boardroom. For nearly a decade, I’ve done one thing and done it deeply: help brands grow profitably on Amazon. As a former Senior Category Manager at Amazon, I led vendor negotiations, owned P&Ls, and coordinated strategy across marketing, inventory, and operations. I also led retail profitability initiatives across 40+ product categories. I didn’t just work the system - I helped write the playbook on how Amazon manages vendors. Since then, I’ve spent 7 years helping brands like yours navigate that same system - with clarity, strategy, and control. I’m not another consultant with a recycled pitch deck. I’m the one you call when you’re ready to stop reacting and start operating with purpose.

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