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About The Clean Slate Shop

Give your insights a fresh start! The Clean Slate Shop works with marketers to identify and diagnose their key business problems via an innovative knowledge-mining service. Specifically, Cleanslating™ is a process that: 1. Synthesizes all relevant information (proprietary & public) about a specific business challenge into hard facts that become institutionalized learning 2. Uncovers the gaps in knowledge that need to be filled in order to solve the business problem 3. Validates or disproves in-going hypotheses about the solution to the business challenge 4. Opens the door to new ideas or hypotheses based on the discovery process 5. Ensures that any new research is performed with a “clean slate” to reduce redundancy, time delays and cost. Why Cleanslating™? Applying a strategic lens on existing market knowledge will yield: • A well-defined and articulated problem • Fact-based decision-making capabilities • A team of stakeholders quickly brought up-to-speed on the learning to-date • Decreased risk and required investment • An informed resource that can be tapped for subsequent discovery and advice. To see Cleanslating™ in action, contact The Clean Slate Shop now to book a demonstration that will give you a fresh perspective on the way you are thinking about and marketing your brand. Angela Muzzo Founder amuzzo@cleanslateshop.ca 647.463.4650

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