The Cradle, India Revenue

About The Cradle, India

“All brands are born equal. Then why do only a few of them go onto become great?” The question hovered in the air, like the aroma of coffee, long after the café has pulled down its shutters. We searched for the answer, long and hard, and across geographies. There were nights when we believed we had it, only to wake up to realise that it made as much sense as a half-remembered dream. One day, a word popped up in our conversation, and it lingered, like the aroma of coffee. The word was Passion. If the question was tough, the answer was tougher. Because passion is a human thing. It needs people possessed by it, so it can drive them to do great things. Only a team of passionate people would be able to nurture, mentor and groom a brand to greatness. That led to our name: The Cradle. The process had begun to resemble a chain reaction. We had to find the links that would make it a great chain. A team willing to go to war to achieve greatness for its brands through its work. The search for the team took us beyond the boundaries of India. Like all hard work done with a clear objective, it paid off. The Cradle now has a team of individuals whose talents complement each other. Arpan Roychoudhury, Tuhin Roy Chowdhury, Arindam Nandy, Neel Dutt, Smith Ghosh, Sarbajit Das in Kolkata, Pooja Gosain, Abhijit Gune, Deven Sansare in Mumbai and Jasojit Mookherjea in Delh. A team that has a roomful of awards like Cannes, D&AD, One Show, Clio, Abbies, and Effies and with experience of local and multinational brands that can fill a house. In the first meeting of Cradleites, we asked the last question: What do we bring to this cluttered industry? The answer was immediate and unanimous: We want to create measurable success for the brands we manage. And underline this with a higher purpose, of creating happy memories that will be cherished forever. That’s our story. We’d like to hear yours, in your voice.

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