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About The Customer Experience Collective

Emma Logan (CCXP) founded The Customer Experience Collective to offer flexible, high-impact support to businesses that care deeply about their customers but need strategic direction, expert insight or an experienced partner to help shape and accelerate their CX ambitions. With over 20 years’ experience shaping customer journeys across retail, automotive, government, media, and luxury sectors, she brings deep strategic expertise and hands-on delivery to every engagement. The model isn’t that of a traditional agency. Instead, Emma leads a trusted network of CX experts who work collaboratively with clients to design better experiences, embed customer-centric thinking, and unlock commercial growth through CX. The Customer Experience Collective offers: ✔️ CX strategy & roadmaps ✔️ Customer journey mapping & optimisation ✔️ Voice of Customer / Voice of Business programmes ✔️ CX training & team workshops ✔️ CX health checks & quick wins If your organisation is looking to elevate its customer experience or you simply need a strategic sounding board to work through what’s not yet working, The Customer Experience Collective is here to help.

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