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About The Data Touch

We are a digital analytics consultancy operating in the UK and in France. We help our clients win in the market place by delivering data driven outcomes that matter. We help individuals and academic institutions shine and succeed by providing distinctive training and education programmes that make them more marketable. Our services include: -Identification of the right KPIs for your organisation and how to capture them. Although a key part in a business's analytics journey, this is a part that is too often neglected. -Design of bespoke digital analytics technical documents fitting your measurement requirements. We have the required technical expertise in crafting bespoke solutions using Adobe Analytics and Google Analytics. -Deep dive analysis to diagnose issues and reveal opportunities leading to a series of interventions. These analyses are varied and focus on a number of aspects: website effectiveness, marketing effectiveness, customer journey analysis, competitive analysis. -Analytics training: we train teams on the leading digital analytics and competitive intelligence solutions out there: Google Analytics, Adobe Analytics, Google AdWords, comScore, Hitwise. We also train on analytical thinking, tools and techniques. -Design of measurement frameworks and of operating models around data and analytics to make your organisation more data driven

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