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About The Flip Flop CEO

The Flip Flop CEO: We are mother and daughter. So naturally, we don’t always agree. In fact, the biggest bone of contention in our relationship to date is what inspired this book – the subject of network marketing. It came into our lives eight years ago, when one of us decided to pursue it and the other resisted it. We battled for over a year. Eventually, we landed in a place where we saw eye to eye. We wrote this book because, while the divide in our perspectives of this industry is now bridged, it still exists in other families, friendships and society at large. On one side are the insiders – people who believe in the business model, hopeful of the possibilities it presents, frustrated that others don’t see it. On the other are the outsiders, skeptical of all the promises, annoyed and offended that it keeps showing up. In the middle are the people who have no idea what it is. This book is a fun, fast read designed for the network marketing skeptic or newbie in your life. Readers are guided gently, but sassily, through the powerful truths and outright myths of network marketing, ultimately leaving them with a fresh perspective on this business model and an understanding that is flipped--right side up. It’s a thorough guide written in a format that is designed to captivate and entertain even the most negative of readers, leaving them with the heartfelt realization that you can have more, and deserve more in your life than others claim is possible.

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