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About The Founders

NEXT No.1 Brand Builder The Founders Inc., established in 2017, is a global commerce startup with the mission to become the 'Global No.1 Brand Builder.' We operate several consumer brands, including the skincare line 'Anua,' pet products under 'Project21,' and derma haircare brand 'Fromlabs,' serving customers in over 160 countries. Anua has rapidly established itself in the global market, achieving significant milestones such as being named a 2024 Amazon Top Brand, securing the top category position during Amazon US Prime Day, leading sales for three consecutive quarters during Japan's Qoo10 MegaWari event, ranking first in the toner category on Japan's Qoo10, and winning three categories at the domestic Olive Young Awards. Notably, in the second half of 2024, Anua's PDRN Serum was honored with the top award in the serum category by HwaHae, a leading Korean beauty platform. Additionally, Anua is set to expand its global presence with confirmed entries into major drugstore chains Ulta Beauty in the U.S. and Boots in the U.K. Since our founding, we have maintained an average annual growth rate exceeding 250%. In the second quarter of this year, we achieved a 483% increase in sales compared to the same period last year. Our strategic approach has allowed us to penetrate the existing cosmetics market and sustain remarkable growth. Despite this rapid expansion, we have maintained financial stability, operating independently without external investment interference. Our team comprises top talents with diverse backgrounds, including entrepreneurs, unicorn startups, consulting firms, venture capitalists, global consumer goods companies, marketing agencies, and media commerce. We are committed to leading the growth of global beauty brands beyond K-beauty and are seeking exceptional talents to join us on this journey.

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