The Institute for Aesthletics

About The Institute for Aesthletics

The Institute for Aesthletics is an organization dedicated to the playing of sports as an artistic practice. Aesthletics is a conscious acknowledgment of sport, especially contemporary spectator sports, as a mixture of physical activity, social interaction, movement, performance, and ritual. Aesthletics aims to unleash the great opportunities inherent in competitive contests for social rather than monetary capital. As such, aesthletics merges the language of sports with the methods and goals of participatory art to produce games that foster social interaction, deliver significant meaning and context, and promote a more creative and widespread culture of socio-physical activity. The process of aesthletics includes inventing new sports, developing site and people-specific games, creating concurrent games-related performances, developing unconventional uniform and team identities, experimenting with practices of documentation, and promoting collaboration with artists and athletes. The ultimate goal of aesthletics is to create a more meaningful and socially productive method of playing physical games.

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