The IRONBACK

Sporting Goods Manufacturing • Sydney, New South Wales, Australia • 1-10 Employees

Company overview

Headquarters	Sydney, New South Wales, Australia
Websites	theironback.com.au theironback.com
NAICS	33992
Keywords	Posture Support, Deep Pressure, Scapula Activation
Employees	1-10

Key Contact at The IRONBACK

Russell Jones

Managing Director

About The IRONBACK

The IRONBACK Movement For too long, posture supports have let people down — offering only short-term fixes, uncomfortable designs, or gimmicks without real results. That’s why IRONBACK was born: to revolutionize posture care with a solution that is professionally designed, patented in Australia, and endorsed by experts. But we’re not just building a posture device. We’re building a movement — one that empowers people to feel stronger, more confident, and more supported in everyday life. What makes IRONBACK unique? Anchors at the biceps to encourage scapula activation & strengthening — unlike any other device on the market. Deep pressure effect across the arms and shoulders — feels like a hug, supporting emotional regulation in the neurodivergent community. Suitable for sensory-sensitive individuals. Lightweight, odour-resistant neoprene, easy to wear — even in water. Replaces the need for back/shoulder/neck taping. Who is IRONBACK for? From athletes to professionals, from neurodivergent individuals to anyone seeking better posture and confidence — IRONBACK is designed with empathy at its core. We believe posture is more than physical. It’s about how you show up in the world. And with IRONBACK, we’re changing the way society thinks about posture care. Follow our journey as we bring posture support into the future. Join the IRONBACK movement.

The IRONBACK revenue & valuation

Annual revenue	$171,110
Revenue per employee	$86,000
Estimated valuation?This valuation is estimated based on industry average for the Sporting Goods Manufacturing industry and current estimated revenues	$547,552
Total funding	No funding