


The Lever
Business Consulting and Services • Orere Point, Auckland, New Zealand • 1-10 Employees
Company overview
| Headquarters | 51 Bays Road, Orere Point, Auckland 2585, NZ |
| Website | |
| NAICS | 5416 |
| Keywords | Project Management, Team Leadership, Operations Management, Virtual Business Management, Business Growth Strategy, Systems & Process Optimisation |
| Founded | 2025 |
| Employees | 1-10 |
Key Contact at The Lever
Justine Parsons
Founder
The Lever Email Formats
The Lever uses 2 email formats. The most common is {first name} (e.g., john@thelever.co.nz), used 83.3% of the time.
| Format | Example | Percentage |
|---|---|---|
{first name} | john@thelever.co.nz | 83.3% |
{first initial} | j@thelever.co.nz | 16.7% |
About The Lever
The Lever emerged from a profound realisation: today's ambitious business owners need more than task-based support...they need true operational partnership. We transform how women-led businesses operate, helping visionary founders escape the glorified “job trap” and build self-managing companies. Our evolution from a virtual assistance company to a Virtual Business Management (VBM) operational partnership reflects the changing needs of today's entrepreneurial landscape. Our signature VBM model provides both strategic oversight and day-to-day execution. VBMs serve as strategic partners, maintaining focus and accountability while leading a team of virtual assistants and specialists who handle operations with precision. What Happens When You Pull the Right Lever? You don’t just gain time. You get your life back. ↳ Less time spent in operations No more chasing updates, solving bottlenecks, or approving every decision. ↳ Reclaimed hours each week Time you can use to lead, create, and think strategically—not just keep the wheels turning. ↳ Increase in revenue When execution improves, so does momentum. The business stops stalling and starts scaling. ↳ Savings in operational costs Less duplication. Fewer inefficiencies. More breathing room in your margins. The real ROI? You stop being the glue holding everything together. You start leading the business you always envisioned But the real transformation goes beyond numbers. Our clients rediscover their passion for their work, transition from constant firefighting to strategic growth, and build truly self-managing businesses that run without constant oversight. We partner with established women entrepreneurs who have hit the ceiling of what's possible through hard work alone. Through our Freedom Framework, we help them transition from operator to visionary leader while creating the systems and team dynamics that enable true business freedom. This is business freedom. This is The Lever.
The Lever revenue & valuation
| Annual revenue | $684,440 |
| Revenue per employee | $86,000 |
| Estimated valuation?This valuation is estimated based on industry average for the Business Consulting and Services industry and current estimated revenues | $2,200,000 |
| Total funding | No funding |
Employees by Management Level
Total employees: 1-10
Seniority
Employees
Employees by Department
The Lever has 7 employees across 6 departments.
Departments
Number of employees
Funding Data
The Lever has never raised funding before.
Frequently asked questions
4.8
40,000 users



