The Middle Frame

Photography • Amman, Amman, Jordan • 1-10 Employees

Company overview

Headquarters	Amman, Amman, Jordan
Phone number	+962790977227
Website	themiddleframe.com
NAICS	325992
Keywords	Media, Content, Images, AI, Stock Photography, Datasets
Founded	2022
Employees	1-10
Socials

Key Contacts at The Middle Frame

Moath Mousa

Chief Technology Officer

Raya Fatayer

Co-Founder

The Middle Frame Email Formats

The Middle Frame uses 2 email formats. The most common is {first name}{last name} (e.g., johndoe@themiddleframe.com), used 83.3% of the time.

Format	Example	Percentage
{first name}{last name}	johndoe@themiddleframe.com	83.3%
{first initial}{last name}	jdoe@themiddleframe.com	16.7%

About The Middle Frame

We’re on a mission to transform how the world sees culture and diversity. Starting with the MENA region, we’ve built one of the largest authentic image libraries with 1.1M+ visuals — and we’re pioneering generative AI to create culturally attuned content at scale. From licensing datasets for AI training to launching our own generative model, we empower brands, creators, and AI systems with visuals that are authentic, diverse, and global. ✨ What makes us different: A growing library of real, authentic content from the MENA region. Generative AI built with cultural context and human-centered design. A vibrant community of photographers and creators shaping the future of visual storytelling. 📸 Authentic. 🌐 Global. 🤖 Future-ready. We’re not just building technology—we’re building a movement to make authenticity the new standard in visual content.

The Middle Frame revenue & valuation

Annual revenue	$769,995
Revenue per employee	$86,000
Estimated valuation?This valuation is estimated based on industry average for the Photography industry and current estimated revenues	$2,500,000
Total funding	$100,000

Employees by Management Level

Total employees: 1-10

Seniority

Employees

Entry

Manager

C-Suite

Employees by Department

The Middle Frame has 5 employees across 3 departments.

Departments

Number of employees

Funding Data

Explore The Middle Frame's funding history, including investment rounds, total capital raised, and key backers.

Funding Date	Round	Amount	Link to Article
2023-02-01	2	N/A
2025-06-01	3	$100,000

Funding Insights

$100,000

Total funding amount

$100,000

Most recent funding amount

Number of funding rounds

The Middle Frame Tech Stack

Discover the technologies and tools that power The Middle Frame's digital infrastructure, from frameworks to analytics platforms.

Prism

Miscellaneous

Swiper

JavaScript libraries

Hotjar

Analytics

Stripe

Payment processors

jQuery

JavaScript libraries

Google Analytics

Analytics

Microsoft Clarity

Analytics

Emotion

Development

Next.js

JavaScript frameworks

Google Tag Manager

Tag managers

Facebook Pixel

Analytics

React

JavaScript frameworks

Frequently asked questions

The Middle Frame is located in Amman, Amman, JO.

You can reach The Middle Frame at +962790977227.

The Middle Frame was founded in 2022, making it 4 years old. The company has established itself as a significant player in its industry over this time.

The Middle Frame has approximately 1-10 employees. The company continues to grow its workforce to support its business operations and expansion.

The Middle Frame has raised a total of $100,000 across 2 funding rounds. This investment has helped the company grow and expand its operations.

Key Contacts at The Middle Frame

Moath Mousa

Chief Technology Officer

Raya Fatayer

Co-Founder

4.8

40,000 users