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About The Sway Effect

The Sway Effect is one of the fastest growing marketing and communications agencies in the industry today. We are founded by industry veteran Jennifer Risi, who sought to reinvent how the industry works and thereby, created an environment that reflected the feedback from clients, peers and next generation talent. So, you might ask what does “The Sway Effect” represent? At the heart of our work, we are focused on “swaying” opinion and influencing outcomes on behalf of our clients while putting diversity, equity and inclusion at the center of everything that we do. Each and every day, we create campaigns that define markets, lead industries and aim to change the world. Our network has the experience and deep skills that can solve problems across industries and geographies. We are nimble, adaptable and diverse in both skill and talent. And, above all else, we are accountable. We partner with our clients and serve as an extension of their internal teams. We meet our clients where they are and where they live - providing the senior, personal counsel that they need, and frankly deserve. We are experts in public relations and influence, brand marketing, creative, social impact, nation branding, data and analytics, research and measurement and diversity, equity and inclusion programming.

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